Christmas At The Digital Hour

That’s it, Christmas decorations are in place, the Christmas gift race has begun! And every year it’s the same fight: find time, money and ideas! Each year, we change our strategy by trying hard to finish this drudgery on time and for a budget that we would always like less. Rather than confronting the crowd, many are choosing digital. Who are they ? How much do they spend? On what devices do they navigate? So many questions that we will try to answer … TURNOVER BOOSTED BY THE MOBILE In 2015, during the Christmas period (November /…

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