Digital Marketing Digital Marketing 

This Is The Time To Boost Your Knowledge In Digital Marketing

Summer is here! This period being generally calmer, it is ideal to form. Udemy currently pays a large number of his training courses at an unbeatable price of 10 €. Dozens of online courses in the field of digital marketing are available: Social Media, Growth Hacking, WordPress, Dropshipping … PROMOTION ON ONLINE TRAINING RELATED TO DIGITAL MARKETING Until 1 July , Udemy offers a wide selection of training courses on digital marketing at an unbeatable price of € 10 (the normal price depends on the training but it ranges from € 100 to €…

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Mobile Users Mobile Cloud 

5 Ways To Use SMS To Increase The Acquisition Of Mobile Users

With the explosion in recent years of the use of smartphones, all brands are faced with the same problem: how to develop their mobile customer base? They are constantly looking for innovative ways to be more attractive, both nationally and internationally … In order to increase the number of users and their degree of involvement, the reliability of their means of communication with their customers is paramount. The most recognized brands such as Airbnb, Uber and Alibaba have opted for SMS because of its universality, its proximity to the mobile user and…

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Mobile Marketing Digital Marketing 

How To Prevent Fraud in Mobile Marketing? 4 Expert Tips

The figures of mobile fraud are staggering! Here are some selected songs: 75% “unexplained” clicks for Apsalar  ; 40% fraudulent clicks according to Trademob  ; 1 Billion dollars of marketing budget wasted in 2015 with the bots, which generate false facilities of apps according to Forensiq … “We have been experiencing fraud for years, but we are experiencing a steep rise in fraudulent practices and traffic since April 2016,” says Hélène Queriault, Addict Mobile VP Operations. ”  All the advertising agencies we work with are unanimous: the fraud explodes in 2016 . Fraudsters use increasingly sophisticated technological means, and it is becoming more and more technical…

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Every day, digital agencies and Startups sell as much the stakes of the digital Digital Marketing 

Words Of Experts: Retail 2016: How To Make The Right Choices For A Successful Digital Revolution?

Every day, digital agencies and Startups sell as much the stakes of the digital mutation to their customers as their services and solutions! It is also the case of internal digital marketing teams who must first “evangelize” their board, their business teams … before any deployment … This often reminds me of the allegory of the cave: you know the one that explains the foundation of philosophy … “These men who all live in the dark in the depths of a cave and have never seen the light. And there is one…

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