We like everything to be on our fingertips. Just like our mobile phone applications. But ever wondered how an app is advertised or marketed? Just like any other website that includes data, HTML coding framework, a mobile phone application is also created the same way. Earlier in the past companies developed apps by hiring an app developer who used a basic app maker and then promoted it through traditional ways of advertising. However, now the trend has completely changed and a whole new set of ways have come up to create and promote an app.
Source Via – https://www.scoopify.org/
App store optimization (ASO)
ASO servicesfocuses on improving the ranking of the mobile apps in the app store. It also focuses on creating a brand for the app so developed. Targeting the audience and gathering their reviews and ratings is a main function as well. It also makes sure that large number of downloads are taking place and the app is shared by people online an all platforms. It is basically like a search engine optimization for mobile phones.
Efficient mobile app marketing strategies
With so many devices to surf the internet available in the market, mobile phones and mobile apps has reached the top of the list. Businesses are trying to reach the masses through mobile apps. They are able to attract more number of people via apps than any other medium of marketing. It all seems very easy but app store marketing is not that easy. Few points should be considered before developing an app:
- Original website should always be visible to the audience. That is the main source of information that the user will use while downloading the app. The website together with the app in the app store should contain relevant information about the app so that the common man can understand and download it. This will help in more visitors and loyal clients.
- Mobile app marketing services should be taken from experts who in return will help the app to have a better ranking in the app store and more people can get attracted to it. The more popular the app becomes the more users will download it.
- App store marketing can also be conducted for the benefit of the app.
- The developers job is not finished after the launch of the app. Constant changes have to be made to make sure the app reached the top rated list in the app store. Update in technology, increasing effectiveness are some issues that the developer has to deal with through the app life.
- The content in the app page in the app store as well as the website should be very well written yet understandable by users. No complex language should be used. It might confuse the user and they might withdraw from downloading the app.
It is a proven fact now that effective mobile marketing leads to a successful app. Modern day business in entirely dependent on mobile phones and it apps now. An app will only be successful if it is developed with keeping the business growth in mind.